5Dimes Sportsbook

I took 5Dimes from being a classic ‘advertiser’ to setting up a global marketing campaign with territory specific sales funnels.

I account managed the client, taking care of content and asset production as well as strategically pouring tens of thousands of leads into the sales funnels. Along with this came all the necessary research, documentation, production technical knowhow and stakeholder management.

By connecting 5Dimes to their wider potential market I established not only leads but long standing brand equity and communication vehicles such as apps, landing pages, email campaigns, social campaigns and website widgets. I also overseen creation of a new website skin specifically designed to seamlessly dovetail into the marketing facets and increase conversions.