Rivalus

Rivalus wanted to promote a specific product via an email campaign. I set up a content series of emails powered by a conversions funnel and amplified via other digital initiatives.

I knew the TRAIN email database was a direct hit target wise for Rivalus so I set the email series up accordingly along with a dual-purpose proposal. The marketing proposals I create not only achieve client alignment but also form a blueprint for internal creative and content teams to follow upon achieving client sign-off.

To augment the email series I utilised a digital hover widget on the TRAIN website to pour more leads into the funnel. The widget contained an offer and a simple call to action pointing to a landing page containing all the product details and benefits.  I also drew from social consensus and trust via adding Rivalus branding and highlighting the offer throughout the Team TRAIN Facebook Group for the duration of the campaign. Upon activation, sales instantly came through the funnel and brand equity was highlighted within the digital community.