Enshored BPO

Scaling Marketing from Activity to Attributable Revenue

Enshored specialises in delivering tailored outsourcing solutions for ambitious businesses operating in high-stakes vertical markets. Their expertise is centered on four core pillars:

  • SaaS & Marketplace Tech: Streamlining user onboarding and technical support for high-growth software firms.

  • E-commerce & D2C: Optimizing back-office operations and 24/7 omnichannel customer care for global brands.

  • Fintech & Financial Services: Managing complex, data-secure workflows and customer lifecycles.

  • Healthcare & Wellness Tech: Delivering empathetic, specialized support for patient-facing platforms. My role involved architecting the marketing and CRM ecosystems that allow these brands to scale their lead generation and retention without operational friction.

When I partnered with Enshored, marketing activity existed – but commercial attribution did not.

My mandate was to build a structured, revenue-linked demand engine across CRM, email, PPC, SEO and content – and prove marketing’s contribution to pipeline and closed revenue.

The Results – $186,156 Influenced Revenue (in one month)

When to Outsource Campaign

  • 304 influenced contacts

  • 5 closed deals

  • Revenue fully tracked inside HubSpot

(Initial phase: $109,128 influenced revenue | 3 closed deals)

Marketing moved from “engagement metrics” to closed-won commercial impact.

📈 78 MQLs Generated in Q3

  • 30 (July)

  • 24 (August)

  • 24 (September)

  • Structured towards a predictable 25 MQL/month model

Multi-channel acquisition:

  • Organic

  • Paid Search

  • Vertical email sequences

  • Content-led inbound

🚀 Infrastructure & Engine Built

  • 55-email vertical drip campaign across 7 industries

  • 18k–22k contact database activated

  • Full migration to HubSpot native forms for clean attribution

  • CRO-led CTA deployment across high-intent pages

  • +55% SEO traffic growth

  • Improved engagement metrics (+6.2%)

Strategic Transformation

Before

  • Disconnected campaigns

  • Limited revenue visibility

  • Under-leveraged database

After

✔ Revenue-attributed marketing
✔ Closed-won deal influence tracking
✔ Predictable MQL pipeline
✔ Verticalised outbound strategy
✔ Conversion-optimised CRM ecosystem

Gallery

My Role

  • CRM Strategy and Direction

  • Growth Strategy

  • Campaign Architecture

  • Content-Led Demand Generation

  • Conversion Optimisation

  • Revenue Reporting Alignment

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MQLs delivered per month
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Monthly campaign influenced revenue