TRAIN Magazine

TRAIN and TRAIN for Her were printed and digital magazines containing authoritative, engaging and high quality content within the health, fitness and wellness industry.

I was responsible for the marketing of TRAIN and TRAIN for Her from both B2C and B2B perspectives. For health and fitness enthusiasts, engagement through providing high value education to an audience with a constant hunger for knowledge was key. This was achievable through invaluable insights into how content could be used to inspire people and drive revenue, working with Bodybuilding.com, who always stated that their biggest competitor was not Amazon, but the sofa.

For clients, I demonstrated that with a highly targeted audience of over 200k people across social media and 100k people via email, I could help them portray their fitness products in the best possible light through bespoke omnichannel sales funnels. I aligned clients’ sales funnels with the right strategy for their customers and potential customers, while leveraging the authority and trust of the TRAIN brand.